Win coverage. Prove impact.
Uru automates media monitoring, brief creation, and impact reporting so your team can focus on strategy and client relationships.
PR Dashboard Preview
Phase 4: Media monitoring dashboard screenshot
What PR Firms Use Uru For
Automate the busywork so you can focus on securing placements and building relationships
Media monitoring → daily digest
Automatically monitor media mentions across news, social, and blogs. Get daily digests with sentiment analysis and share of voice metrics.
Draft press releases and briefs
Generate press releases and spokesperson briefs from key messaging points. Maintain brand voice while cutting drafting time by 70%.
Track placements → coverage reports
Automatically track media placements and compile client-ready coverage reports. Show ROI with reach, impressions, and AVE calculations.
Client health alerts
Get early warnings when client communications indicate dissatisfaction or churn risk. Intervene before losing the retainer.
Competitive intelligence tracking
Monitor competitor PR activities, media coverage, and messaging. Keep clients informed of competitive landscape changes.
Journalist relationship management
Track journalist interactions, preferences, and coverage history. Never miss a follow-up or pitch to the wrong beat.
Pitch email personalization
Generate personalized pitch emails based on journalist history and interests. Increase response rates with relevant, timely outreach.
Crisis monitoring and alerts
Real-time monitoring for negative mentions or emerging issues. Get instant alerts to respond quickly during crisis situations.
How Uru Works for PR Firms
Connect your tools, automate monitoring, and prove impact
Connect Media Sources
Link news feeds, social media platforms, email, and your media database. Uru monitors everything in one place.
Automate Workflows
Set up AI teammates for media monitoring, brief drafting, and report generation. They work 24/7 while you sleep.
Deliver Results Faster
Spend less time on admin, more time on strategy. Show clients measurable impact with automated reporting.
Why PR Firms Choose Uru
Handle 2-3x more clients per account manager
Automate monitoring and reporting to scale without hiring
Never miss a mention or opportunity
24/7 monitoring catches everything across all channels
Prove ROI with data-driven reports
Automated coverage reports show measurable impact and justify retainers
Respond to crises in minutes, not hours
Real-time alerts and automated brief generation for rapid response
Reduce client churn by 40%
Proactive health monitoring and consistent communication keep clients happy
Coverage Analytics
Phase 4: Coverage report dashboard
Ready to win more coverage?
See how Uru can help your PR firm deliver better results with less busywork